Capitalism is a deflationary force. That means the market system drives prices of goods lower. For instance, since so called democratization of publishing after advent, accessibility, and speed of the world-wide web and new file formats, portable reading devices, and retailers for book publishers, the price of novels dropped astoundingly from over $20 for a hardcover to 99 cents for an e-book today. This price drop represents a 2,000 percent price decrease!